My heart is singing with joy. Unbranding (is that a word?) has become my new favourite pastime.
Days have been passing in a flurry with new logos, product shots and hours of writing. Lady Gaga's song Shallow is playing on repeat in my head and today, in this sacred moment, all is well.
Sometimes change is the most difficult to accept. For years I have been marketing my creativity exclusively under the branding of 'Adorn Atelier or House of Adorn Atelier' only. If you google me you will see a list of accomplishments, along with many collaborative workings.
2020 came and the unrest set in. After years of marketing my handmade jewelry and accessories as Adorn Atelier I have decided to also be inclusive of my fine art offerings by Sarah Williams which signed by S. Williams not Adorn Atelier (so I tell myself).
So it's official,
I'm launching Sarah Williams Official.
When I first started Adorn Atelier, I had intended to create, design and produce multiples of my handmade accessories as a wholesale supplier As I developed and grew in my creative ability and endeavors, holding myself to a one set design no longer felt right. Soon, sales and relationships in my life shifted to support fine art pursuits and a calling I believe God has placed on my life.
I sense some metaphorical feathers fluttering away as I now open my wings to embrace a new level of expression and branding. I'm excited and nervous at the same time!
Canadian Thanksgiving 2020. Far right (me), middle my sister Diane and far left my daughter Pallas.