My heart is singing with joy. Unbranding (is that a word?) has become my new favourite pastime. Days have been passing in a flurry with new logos, product shots and hours of writing. Lady Gaga's song Shallow is playing on repeat in my head and today, in this sacred moment, all is well.
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Sometimes change is the most difficult to accept. For years I have been marketing my creativity exclusively under the branding of 'Adorn Atelier or House of Adorn Atelier' only. If you google me you will see a list of accomplishments, along with many collaborative workings. 2020 came and the unrest set in. After years of marketing my handmade jewelry and accessories as Adorn Atelier I have decided to also be inclusive of my fine art offerings by Sarah Williams which signed by S. Williams not Adorn Atelier (so I tell myself). So it's official, I'm launching Sarah Williams Official. When I first started Adorn Atelier, I had intended to create, design and produce multiples of my handmade accessories as a wholesale supplier As I developed and grew in my creative ability and endeavors, holding myself to a one set design no longer felt right. Soon, sales and relationships in my life shifted to support fine art pursuits and a calling I believe God has placed on my life. I sense some metaphorical feathers fluttering away as I now open my wings to embrace a new level of expression and branding. I'm excited and nervous at the same time! Canadian Thanksgiving 2020. Far right (me), middle my sister Diane and far left my daughter Pallas.
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